Services

Articles and blogs

In-depth articles, guides, whitepapers and knowledge-base content for technical buyers and decision-makers. I’ll research, write and edit to publish-ready standard. I can also re-optimise your existing articles so they rank and get cited again.

Website copy and brand voice

I’ll work out how your brand should sound, write it down so your team can use it, then write the pages to match. The aim is copy that sounds like you, not like generic AI output.

Content and SEO strategy

A fixed-scope project for teams whose content feels scattered. You get:

• A strategy plan: competitor research, technical health, topical map and keyword opportunities
• A brand voice guide your writers (human or otherwise) can follow
• An editorial planner set up in your own tools, so nothing depends on me
• Tracking for search and AI answer engines

On GEO and AEO: it’s mostly still good SEO. Clear structure, authoritative sources, solid technical health. The new parts are writing answers that stand on their own so AI tools can lift them, and keeping a distinct brand voice so you don’t blend into the noise.

Rates

My day rate is £450 (around $600 or €525). Strategy projects are quoted at a fixed price up front. Invoices are on 14-day terms, but I’ll follow your process if you run monthly payment cycles.

How I work

I’m based in Manchester, UK, and work with clients across the English-speaking world. I write in UK or US English, whichever you use.

• Briefs by email are best. I’m also happy to take tasks on your ClickUp board.
• Video calls and async Loom videos both work.
• I’d rather avoid Slack and Teams, but if they’re central to how you work, send an invite.