Who I work with

 

• Businesses in tech, cloud, and AI.
• Founders or marketing leads that need strategic content (or someone to just write the thing).

If you’ve already got a content plan, I can help you execute. If you need a plan, I’ll help you build one.

 

What I do

1) Copywriting 

I write things. 

Whether it’s blog posts, whitepapers, research reports or sales pages, I craft written content that gets results. 

 

My bread and butter is blog articles about tech topics for decision-makers. These might include:

• ITSM
• Azure DevOps
• LLMs and their use in marketing
• Which Virtual Machine platform you should choose
• How to stop your company being on the news for a cyber security breach

 

From capturing attention to building authority, my writing is designed to engage, inform, and get people following your CTAs.

 

I’m an AI-first, AI-assisted technical and commercial writer. AI handles the heavy mechanical lifting in my workflow so my time is spent on research depth, structure, and judgement - not on admin or first-pass drafting. There's more about this on the How I Use AI page. 

 

 

2) Content and SEO strategy

For founders and brand leads who need a clearer content vision. 

If your content feels scattered, inconsistent, or lacks direction, I can help you:

• Streamline your strategy: Using deep research (customer profiling and keyword analysis), I’ll create a roadmap to get your content performing.
• Define your brand voice: Develop a cohesive, authentic tone that doesn't sound like ChatGPT slop. I help you figure out how to describe yourself to your customers. 
• Execute effectively: Collaborate with your team to turn the strategy into real-world results. Once again, to be clear: I write things. 
  

Deliverables: 

• Content strategy plans: 4-8 page action plans containing competitor research, technical health reports, topical maps, keyword opportunities and so on.
• Article writing: As above, I write the damn things. 
• Results tracking: SEO performance with Ahrefs and GEO/AEO with either Peec or Floyi. Currently testing a few options. 

 

My current thoughts on GEO / AEO (as of December 2025):

It's mostly still just SEO. That means :

• Structuring topics logically and clearly. Include keywords but don't spam them. You don't have to cover every grammatical variation of a keyword. 
• Authoritative sources still hold lots of weight, especially academic and high-DR sites.
• Technical health, crawlability, backlinks, EEAT - all still important
• You don't need massive traffic numbers, just your ideal visitors

But there's some new things to think about now:

• Chunking - answering questions in self-contained modules so that answer engines can lift it verbatim
• Structured formats (FAQs, how-tos etc.)
• Stay in your own brand voice, or else you'll blend in with auto-generated slop and won't be cited 
• Omnichannel coverage to solidify your brand across as many surfaces as possible

I don't think we need to reinvent the wheel here.  I'm testing some new tactics and tools to track GEO/AEO efforts - I'm interested to see how they work out. 

 

3) Anything else?

There's a new AI tool released every day. I might end up as a one-man multimedia production house. Need something else not covered here? Try me! 

 

What I charge

My day rate is currently £450. That's around $600 or €525. Invoices have 14-day terms, but for bigger corporates with monthly payment runs I'll go with your process. 

 

How I work

I'm based in Manchester, UK. My clients are all over the English-speaking world (and yes, I write in US English when necessary).

• Video calls or async Loom videos are great. 
• Email me briefs (preferred) or add me to your Clickup board and assign me tasks there if you like. 
• I prefer to avoid Slack or Teams, but if it's a core part of your workflow, send me an invite.