Work

In 2025, I celebrated ten years in marketing.

Some work I'm proud of: 

• 🔮 My long-term partnership with Synextra, a cloud computing MSP. During a sizeable rebrand, I wrote copy for most of their website and blog, as well as multiple lead magnets and marketing collateral. I now help produce Azure-focused SEO content, mining insights from their in-house experts and using it to power their content engine. The result: web assets that bring repeatable traffic and high-value leads. (I can't claim their entire 42% annual growth to £7.3m revenue is down to me - but take a look at that shiny new office. I take credit for at least three of those blue cushions.)
• 📈 Leading Timetastic to $11,000/mo worth of organic traffic through 150+ blog posts written since 2019. The brand was eventually acquired by a large HR software group. 
• 🔥 A sizzling SEO content strategy plan that really paid off for Akoustic Arts, a French startup making cool directional speakers. I planned and executed content production over a short period that still dominates their keywords three years later. They're getting 800+ clicks and 48k+ impressions per month with high-intent keywords.  
  
• 💡 A range of in-depth articles for Zavvy, a brilliant HR SaaS platform. I've also helped edit a number of works during their acquisition by Deel and subsequent transition to a new brand & platform. 
• 🧿 Crafting and executing a content strategy for Blinktime, a small HR SaaS startup. I'm proud of the brand voice we developed through the blog and newsletter (as well as a 650% uplift in traffic after my involvement), although the project has now shut down. SaaS can be a ruthless industry, and this example struggled to find product-market fit. 

I've also written about creativity for Trello, workplace psychology for Marlee, and brand stories for Latana. 

My next project: working with you, probably. Hit that email button on the homepage and get in touch.